Hola, I'm JAY COUDRIET

Design leadership through
vision, culture & scale

I build and lead multidisciplinary teams across design, research, and content strategy to drive impact across consumer, enterprise, and AI products.

Companies I've led design for

Amazon LogoT.RowePrice LogoAWS LogoBlackboard Logo
CORE PILLARS

Where I focus

PEOPLE

Leadership & Culture

Coaching teams to think bigger, work smarter, and design with purpose. Championing a culture where design is a team sport.

STRATEGY

Strategy & Clarity

Translating ambiguity into vision—connecting north stars, metrics, and mechanisms to drive meaningful outcomes.

AI /UX

Intelligence by Design

Designing experiences where artificial intelligence augments human judgment—balancing automation with agency, and insight with trust.

IN THEIR WORDS

Feedback from colleagues and leaders

Jay is one of those rare design leaders who operates effectively at both the Principal IC and Design Manager levels. His work is thoughtful, systems-oriented, and grounded in a strong understanding of user needs and business objectives. What distinguishes him is his ability to calibrate his style to the situation — stepping in with hands-on expertise when it accelerates progress, and stepping back to create space for others to lead.

Randy Kincaid

Randy Kincaid

Lead UX Designer

AWS

Working with Jay is like working with innovation in motion. His vision is breathtaking, his balance between client and business needs is remarkable, and the culture he builds makes an already amazing job, perfect.

Jennifer Aldrich

Jennifer Aldrich

Senior Content Designer

TikTok

Jay is a true thought leader — curious, always learning, and bringing fresh perspectives to the team. He has an ability to see around corners, anticipating challenges before they become problems and designing for where things are going, not just where they are. What I appreciate most is how he shows up as a partner: collaborative without ego, open to feedback, and genuinely invested in the success of the product and the people around him.

Sam De La Garza

Sam De La Garza

Software Development Manager

Amazon

View more on LinkedIn

Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect