Hola, I'm JAY COUDRIET

Design leadership through
strategy & craft

I'm a hands-on design leader combining strategic vision with craft to drive impact across consumer, enterprise, and AI platforms.

Companies I've led design for

Amazon LogoT.RowePrice LogoAWS LogoBlackboard Logo
CORE PILLARS

Where I focus

AI /UX

Intelligence by Design

Designing experiences where artificial intelligence augments human judgment—balancing automation with agency, and insight with trust.

STRATEGY

Strategy & Clarity

Translating ambiguity into vision—connecting north stars, metrics, and mechanisms to drive meaningful outcomes.

PEOPLE

Leadership & Culture

Coaching teams to think bigger, work smarter, and design with purpose. Championing a culture where design is a team sport.

IN THEIR WORDS

Feedback from colleagues and leaders

Jay is one of the most impactful professionals I've collaborated with. He has a rare ability to drive large-scale projects from concept to execution while keeping stakeholders aligned the whole way. Strategic thinker and hands-on executor — I haven't seen many who do both well.

Ricardo Montes

Ricardo Montes

Sr. Product Manager

Amazon

Jay's design instincts are unlike anyone I've worked with. His ability to translate how clients actually work into product features that matter is what helped us leapfrog competitors. I haven't met many design leaders who combine those traits.

Marc Rubner

Marc Rubner

VP, Product and Marketing

Blackboard (Previously)

Working with Jay is like working with innovation in motion. His vision is breathtaking, his balance between client and business needs is remarkable, and the culture he builds makes an already amazing job, perfect.

Jennifer Aldrich

Jennifer Aldrich

Senior Content Designer

TikTok

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Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect