From founding a startup that got acquired to AI experiences at Amazon used by millions—twenty years of building products, teams, and what comes next.
Companies I've led design for
I've promoted 10+ designers and managers across Amazon, AWS, and T. Rowe Price. Great work comes from great teams—that's where I spend my energy.
I connect the north star to the daily work. I drive the vision, shape the roadmap, and make sure execution follows. I've done it from startup to enterprise scale.
I've designed agentic and AI-first experiences at Amazon at enterprise scale. The work is still evolving—and so am I.
Jay creates an environment that consistently drives innovation and creative excellence. Three things stand out from my time working with him: his strategic leadership and dedication to pushing the team toward bolder concepts, his empathetic approach that created the psychological safety needed for creative risk-taking, and his genuine dedication to meeting customer needs. He’s someone I’ll be continually following to learn from.
Betty Liou
Sr. Product Manager
AWS
Working with Jay is like working with innovation in motion. His vision is breathtaking, his balance between client and business needs is remarkable, and the culture he builds makes an already amazing job, perfect.
Jennifer Aldrich
Senior Content Designer
TikTok
Jay is one of those rare design leaders who operates effectively at both the Principal IC and Design Manager levels. His work is thoughtful, systems-oriented, and grounded in a strong understanding of user needs and business objectives. What distinguishes him is his ability to calibrate his style to the situation — stepping in with hands-on expertise when it accelerates progress, and stepping back to create space for others to lead.
Randy Kincaid
Lead UX Designer
AWS
Open to Principal and Director-level design leadership and advisory roles.
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