Hola, I'm JAY COUDRIET

Design leadership through
strategy & craft

I'm a hands-on design leader combining strategic vision with craft to drive impact across consumer, enterprise, and AI platforms.

Companies I've led design for

Amazon LogoT.RowePrice LogoAWS LogoBlackboard Logo
CORE PILLARS

Where I focus

AI /UX

Intelligence by Design

Designing experiences where artificial intelligence augments human judgment—balancing automation with agency, and insight with trust.

STRATEGY

Strategy & Clarity

Translating ambiguity into vision—connecting north stars, metrics, and mechanisms to drive meaningful outcomes.

PEOPLE

Leadership & Culture

Coaching teams to think bigger, work smarter, and design with purpose. Championing a culture where design is a team sport.

IN THEIR WORDS

Feedback from colleagues and leaders

Jay is a true thought leader — curious, always learning, and bringing fresh perspectives to the team. He has an ability to see around corners, anticipating challenges before they become problems and designing for where things are going, not just where they are. What I appreciate most is how he shows up as a partner: collaborative without ego, open to feedback, and genuinely invested in the success of the product and the people around him.

Sam De La Garza

Sam De La Garza

Software Development Manager

Amazon

Jay's design instincts are unlike anyone I've worked with. His ability to translate how clients actually work into product features that matter is what helped us leapfrog competitors. I haven't met many design leaders who combine those traits.

Marc Rubner

Marc Rubner

VP, Product and Marketing

Blackboard (Previously)

In my 20 years in UX, Jay is hands down the most supportive and effective leader I've worked with. He builds teams where people feel trusted and empowered to do their best work — and he knows exactly when to step in and when to get out of the way. Any organization would be fortunate to have him.

Mark Potterf

Mark Potterf

Head of Design, Network Observability

AWS

View more on LinkedIn

Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect