Hola, I'm JAY COUDRIET

Design leadership through
strategy & craft

I'm a hands-on design leader combining strategic vision with craft to drive impact across consumer, enterprise, and AI platforms.

Companies I've led design for

Amazon LogoT.RowePrice LogoAWS LogoBlackboard Logo
CORE PILLARS

Where I focus

AI /UX

Intelligence by Design

Designing experiences where artificial intelligence augments human judgment—balancing automation with agency, and insight with trust.

STRATEGY

Strategy & Clarity

Translating ambiguity into vision—connecting north stars, metrics, and mechanisms to drive meaningful outcomes.

PEOPLE

Leadership & Culture

Coaching teams to think bigger, work smarter, and design with purpose. Championing a culture where design is a team sport.

IN THEIR WORDS

Feedback from colleagues and leaders

In my 20 years in UX, Jay is hands down the most supportive and effective leader I've worked with. He builds teams where people feel trusted and empowered to do their best work — and he knows exactly when to step in and when to get out of the way. Any organization would be fortunate to have him.

Mark Potterf

Mark Potterf

Head of Design, Network Observability

AWS

Jay creates an environment that consistently drives innovation and creative excellence. Three things stand out from my time working with him: his strategic leadership and dedication to pushing the team toward bolder concepts, his empathetic approach that created the psychological safety needed for creative risk-taking, and his genuine dedication to meeting customer needs. He’s someone I’ll be continually following to learn from.

Betty Liou

Betty Liou

Sr. Product Manager

AWS

Working with Jay is like working with innovation in motion. His vision is breathtaking, his balance between client and business needs is remarkable, and the culture he builds makes an already amazing job, perfect.

Jennifer Aldrich

Jennifer Aldrich

Senior Content Designer

TikTok

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Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect