About ME

Hola, I'm Jay

I'm a people-centric design leader who has built and scaled world-class design organizations — from co-founding Schoolwires (acquired by Blackboard for $92M) to leading design at AWS. Currently pioneering human-trusted AI-First experiences at Amazon as a Principal Designer.

I've led teams of 15+ designers at Amazon, AWS, T. Rowe Price, and Blackboard, establishing design systems, research capabilities, and transformative user experiences from startup to enterprise scale. Core member of the Inc. 500/5000 leadership team for eight consecutive years.

Leadership
Design Strategy & Vision
Critical Thinking
Org Building & Scaling
Mentoring & Team Development
Stakeholder Management
Craft
Product Design
AI-first Design
Interaction Design
UI Design
User Research
Methods
Generative Prototyping
Workshop Facilitation
Systems Thinking
Problem Framing
User Testing
IN THEIR WORDS

Feedback from colleagues and leaders

Working with Jay is like working with innovation in motion. His vision is breathtaking, his balance between client and business needs is remarkable, and the culture he builds makes an already amazing job, perfect.

Jennifer Aldrich

Jennifer Aldrich

Senior Content Designer

TikTok

Jay creates an environment that consistently drives innovation and creative excellence. Three things stand out from my time working with him: his strategic leadership and dedication to pushing the team toward bolder concepts, his empathetic approach that created the psychological safety needed for creative risk-taking, and his genuine dedication to meeting customer needs. He’s someone I’ll be continually following to learn from.

Betty Liou

Betty Liou

Sr. Product Manager

AWS

Jay is one of the most impactful professionals I've collaborated with. He has a rare ability to drive large-scale projects from concept to execution while keeping stakeholders aligned the whole way. Strategic thinker and hands-on executor — I haven't seen many who do both well.

Ricardo Montes

Ricardo Montes

Sr. Product Manager

Amazon

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Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect