About ME

Hola, I'm Jay

I'm a people-centric design leader who has built and scaled world-class design organizations — from co-founding Schoolwires (acquired by Blackboard for $92M) to leading design across 200+ AWS services. Currently pioneering human-trusted AI-First experiences at Amazon as a Principal Designer.

I've led teams of 20+ designers at Amazon, AWS, T. Rowe Price, and Blackboard, establishing design systems, research capabilities, and transformative user experiences from startup to enterprise scale. Core member of the Inc. 500/5000 leadership team for eight consecutive years.

Leadership
Design Strategy & Vision
Org Building & Scaling
Design Systems at Scale
Mentoring & Team Development
Stakeholder Management
Craft
Product Design
AI-first Design
Interaction Design
UI Design
User Research
Methods
Workshop Facilitation
Systems Thinking
Problem Framing
User Testing
Generative Prototyping

Let's build world-class
design experiences

Open to design leadership and advisory opportunities

Let's Connect