Hola, I'm JAY COUDRIET

Design leadership through
vision, culture & scale

I build and lead multidisciplinary teams across design, research, and content strategy to drive impact across consumer, enterprise, and AI products.

Companies I've led design for

Amazon LogoT.RowePrice LogoAWS LogoBlackboard Logo
CORE PILLARS

Where I focus

PEOPLE

Leadership & Culture

Coaching teams to think bigger, work smarter, and design with purpose. Championing a culture where design is a team sport.

STRATEGY

Strategy & Clarity

Translating ambiguity into vision—connecting north stars, metrics, and mechanisms to drive meaningful outcomes.

AI /UX

Intelligence by Design

Designing experiences where artificial intelligence augments human judgment—balancing automation with agency, and insight with trust.

IN THEIR WORDS

Feedback from colleagues and leaders

Working with Jay is like working with innovation in motion. His vision is breathtaking, his balance between client and business needs is remarkable, and the culture he builds makes an already amazing job, perfect.

Jennifer Aldrich

Jennifer Aldrich

Senior Content Designer

TikTok

Jay's design instincts are unlike anyone I've worked with. His ability to translate how clients actually work into product features that matter is what helped us leapfrog competitors. I haven't met many design leaders who combine those traits.

Marc Rubner

Marc Rubner

VP, Product and Marketing

Blackboard (Previously)

Jay was my manager at AWS, and his mentorship was transformative for my career in designing for AI and intelligent systems. What made him exceptional was how he embodied his ‘design is a team sport’ philosophy — creating an environment where I felt empowered to ask questions, experiment, and push boundaries. He challenged me to think bigger and connect my work to broader product strategy and organizational impact.

Nicole Warner

Nicole Warner

Sr. UX Designer

AWS

View more on LinkedIn

Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect