Hola, I'm JAY COUDRIET

Design leadership through
vision, culture & scale

I build and lead multidisciplinary teams across design, research, and content strategy to drive impact across consumer, enterprise, and AI products.

Companies I've led design for

Amazon LogoT.RowePrice LogoAWS LogoBlackboard Logo
CORE PILLARS

Where I focus

PEOPLE

Leadership & Culture

Coaching teams to think bigger, work smarter, and design with purpose. Championing a culture where design is a team sport.

STRATEGY

Strategy & Clarity

Translating ambiguity into vision—connecting north stars, metrics, and mechanisms to drive meaningful outcomes.

AI /UX

Intelligence by Design

Designing experiences where artificial intelligence augments human judgment—balancing automation with agency, and insight with trust.

IN THEIR WORDS

Feedback from colleagues and leaders

Jay is a true thought leader — curious, always learning, and bringing fresh perspectives to the team. He has an ability to see around corners, anticipating challenges before they become problems and designing for where things are going, not just where they are. What I appreciate most is how he shows up as a partner: collaborative without ego, open to feedback, and genuinely invested in the success of the product and the people around him.

Sam De La Garza

Sam De La Garza

Software Development Manager

Amazon

In my 20 years in UX, Jay is hands down the most supportive and effective leader I've worked with. He builds teams where people feel trusted and empowered to do their best work — and he knows exactly when to step in and when to get out of the way. Any organization would be fortunate to have him.

Mark Potterf

Mark Potterf

Head of Design, Network Observability

AWS

Jay is one of the most impactful professionals I've collaborated with. He has a rare ability to drive large-scale projects from concept to execution while keeping stakeholders aligned the whole way. Strategic thinker and hands-on executor — I haven't seen many who do both well.

Ricardo Montes

Ricardo Montes

Sr. Product Manager

Amazon

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Let's build world-class
design experiences

Open to Principal and Director-level design leadership and advisory roles.

Let's Connect